Monday, June 6, 2016
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Monday, May 23, 2016
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Speaking to the media, a representative of the company said, "We are glad to provide Gold to the players online. Now in a few clicks you can get the currency instantly and upgrade in the Crowfall Online game. We always try to make the gaming experience of the player superior. So buy safe Crowfall Gold fast from our website and play your favourite game Crowfall Online with more excitement." He further added, "Our aim is to satisfy the customers with our product and services."
Crowfall Online is a popular Multiplayer Online Role Play Game played with the currency named Gold. Different weapons are required to win the game that can be attained using cheap Crowfall Gold online. It is a fun game and played widely by the people around the world. Player can select the language according to preference from English, German, Japanese and French. Top level graphics and animations are used in the game.
The company provides access to online gaming currency in a matter of a few hours after one place an order. Company seeks to provide 100 percent satisfaction guarantee to the customers related to a wide range of gaming currencies on offer. Round the clock customer support is also provided by the company.
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Wednesday, April 27, 2016
Wednesday, November 18, 2015
Follow These Tips For Beautiful, Healthy Hair
You may be concerned about how much time and money your have to invest to have great-looking black friday natural hair sales. The fact is that excessive amounts of money and time are not always required. There are several ways to keep your hair looking great without needing to pay a lot of money. Continue reading to learn a few ways to get this is possible.
If you are trying to restore and strengthen your hair, don't use appliances on it for a while so that it can recover.Curling irons and blow dryers can seriously dry your hair, causing it to be impossible or hard to repair.Every so often, give your hair a break and lay off the heat!
The myth that frequent haircuts cause your hair trimmed regularly makes it grow faster is false. Human hair grows about one half-inch per month, no matter how much you cut it. It may grow a bit faster during the summer, or if you regularly take biotin, your hormones dictate how quickly it grows, rather than how frequently you visit your stylist. Trims do eliminate split ends, though, and that makes hair look great.
Keep the sun from damaging your hair with products that have sunscreen containing product. The sun can damage hair and reduce any benefit provided by a good hair care routine. Protecting your hair properly can also increase its color and help it look better longer!
Using the right temperature water when you shampoo is important.Rinse the hair in cool water for best results. This will seal moisture in your hair shafts.
Don't rub or tug hair with your towel when you are drying it. This can damage your hair to be frizzy or break it. Instead, try to treat your hair gently by patting it lightly, pat or squeeze any excess moisture out of your hair. You should also avoid brushing or combing it while it's wet, if you must then use a wide tooth comb.
You can really damage your hair if you use a curling irons and blow dryer. These products are designed to protect your hair against the high heat you apply to it.
Also, if you don't want to swim with a cap on, wash your hair right after swimming to stave off any chlorine damage.
You hair will ramp up the volume thanks to this method.
Learn to cut your own hair. Visiting your hair salon frequently can cost a lot of money, so learning how to cut your own hair will save you a lot of money. There are plenty of self hair cutting tutorial videos at places like YouTube which will show you need to know.
Well, now there you go. By implementing a few changes and some new tips, your 2015 Black Friday Deals for Natural Hair will be glowing before you know it. Keep in mind that when you care for your hair, the more work that you do, the better your results will be. However, having excellent results does not mean you must spend a lot of money.
If you are trying to restore and strengthen your hair, don't use appliances on it for a while so that it can recover.Curling irons and blow dryers can seriously dry your hair, causing it to be impossible or hard to repair.Every so often, give your hair a break and lay off the heat!
The myth that frequent haircuts cause your hair trimmed regularly makes it grow faster is false. Human hair grows about one half-inch per month, no matter how much you cut it. It may grow a bit faster during the summer, or if you regularly take biotin, your hormones dictate how quickly it grows, rather than how frequently you visit your stylist. Trims do eliminate split ends, though, and that makes hair look great.
Keep the sun from damaging your hair with products that have sunscreen containing product. The sun can damage hair and reduce any benefit provided by a good hair care routine. Protecting your hair properly can also increase its color and help it look better longer!
Using the right temperature water when you shampoo is important.Rinse the hair in cool water for best results. This will seal moisture in your hair shafts.
Don't rub or tug hair with your towel when you are drying it. This can damage your hair to be frizzy or break it. Instead, try to treat your hair gently by patting it lightly, pat or squeeze any excess moisture out of your hair. You should also avoid brushing or combing it while it's wet, if you must then use a wide tooth comb.
You can really damage your hair if you use a curling irons and blow dryer. These products are designed to protect your hair against the high heat you apply to it.
Also, if you don't want to swim with a cap on, wash your hair right after swimming to stave off any chlorine damage.
You hair will ramp up the volume thanks to this method.
Learn to cut your own hair. Visiting your hair salon frequently can cost a lot of money, so learning how to cut your own hair will save you a lot of money. There are plenty of self hair cutting tutorial videos at places like YouTube which will show you need to know.
Well, now there you go. By implementing a few changes and some new tips, your 2015 Black Friday Deals for Natural Hair will be glowing before you know it. Keep in mind that when you care for your hair, the more work that you do, the better your results will be. However, having excellent results does not mean you must spend a lot of money.
Friday, July 17, 2015
Latex clothing - dress sexy goddess Tian Li philosophy
A beautiful woman has long hair , with a chiffon dress, dress with spaghetti straps models micro Luxiang Jian , open-toed high-heeled sandals at least three inches above the feet , legs Chende more slender , graceful curve she is in my heart - the standard image of a sexy goddess ! In fact, every woman has the potential to transform , as long as find their own clothes. Sexy, look at where a lot of people think I dress dress sexy all the time , in fact, I just follow different occasions in the dress and accessories do small changes and grasp a few broad principles , we can show the perfect dress Philosophical . Women dress must look for different occasions , to express their own merits , if wearing inappropriate clothes do not fit in the case , is a very shameful thing, make your image completely destroyed ! Suppose you want to attend the Walk of Fame awards ceremony this type of activity, I will insist on wearing a big dress, evening gown that is authentic , the largest party and gorgeous looks , there is no restriction on the colors, but I do not choose Skirt, because there place where the red carpet wear long dress trailing only apparent draw weight. Dating, I was wearing a skirt to emphasize the best , whether it is indoors or outdoors , dressed all in order to dress better, wear skirts when love is at least some dating myself, regardless mini skirt , wide skirts , short skirts, very convenient , but also to show the feminine, even in the car when the two men can flirt , then dress exudes a fatal attraction .
As for a woman to wear pants when the most appropriate ? I suggest that the best girls wear pants to ensure safety when go to nightclubs . I often see girls neat to go in the club , then drank a drunken man on his shoulders was carried out in the course of carry , because wearing a short skirt revealing underwear exposure , there is more to say how ugly ugly, so the girls in the club drinking , be sure to keep the elegance, then how else the United States , at that time seem to have ugly ! In fact, when you go to a nightclub sexy dress, the scale is the best there is to see , and see the dew ! It is a little low-cut tight little cute , showing the upper body quickly see both vague and can not see , so sexy ! Which is the third secret of cleavage , bare this time than people see there is a looming sexy, but added daydream space. Lower body side, with a tight-fitting bell bottom pants , revealing a woman can repair the lines curve , considering the night cold , preferably also with a little jacket , so go to nightclubs is both sexy and safe state , even drinking hung up , was who will carry out the elegant , the same will not wear skirts emptied .
I like to play wearing a variety of different types , like Chibi girl, like last time to help my mom do Qingsheng TG lie , my take is that sexy lingerie inside , as well as batons and handcuffs , etc. , that are made of plastic handcuffs , like to go to the motel a couple can be considered to increase fun. Also, I started from the age of 18 to wear a small thong , interruption , do not think that only thin can wear thongs , in fact, it took part in a lot of size, even Tunxing does not look good , wear modified with good results. Note, however, that the purchase thong , be sure to choose a larger size , because you can not wear too tight , otherwise the meat squeezed out , but just the opposite effect . Through the sexiest clothes - latex clothes I had worn a dress called latex clothing, it is the Europeans play fashion , fun to play , play the highest realm of the flesh ! Is there really such a sexy dress in Europe party, great stage effects . Each latex clothes are very fit, it is molded out of the press machine , no seam marks and car line , wear very fit , like a doctor into the operating room with the kind of glove material . Put it very close tight, because the line stretched out completely tight , it can be very sensual . Because the latex in both personal and airtight case, do not even wear underwear , so it is best to wear in the absence of sweating , latex clothing has a variety of styles, what color it has , which especially translucent sexiest color , slightly exposed Jitu two points , it can be called truly agonistic sexy goddess sheets . Such latex corset costume too bold , very few people dare to wear in Taiwan, but also in foreign countries a price between NT $ 10,000 to 30,000 , this latex clothing parties, have introduced many foreign books on my blog wear purple vest that a tummy , is called latex clothing, which is the authentic SM Queen's appearance .
As for a woman to wear pants when the most appropriate ? I suggest that the best girls wear pants to ensure safety when go to nightclubs . I often see girls neat to go in the club , then drank a drunken man on his shoulders was carried out in the course of carry , because wearing a short skirt revealing underwear exposure , there is more to say how ugly ugly, so the girls in the club drinking , be sure to keep the elegance, then how else the United States , at that time seem to have ugly ! In fact, when you go to a nightclub sexy dress, the scale is the best there is to see , and see the dew ! It is a little low-cut tight little cute , showing the upper body quickly see both vague and can not see , so sexy ! Which is the third secret of cleavage , bare this time than people see there is a looming sexy, but added daydream space. Lower body side, with a tight-fitting bell bottom pants , revealing a woman can repair the lines curve , considering the night cold , preferably also with a little jacket , so go to nightclubs is both sexy and safe state , even drinking hung up , was who will carry out the elegant , the same will not wear skirts emptied .
I like to play wearing a variety of different types , like Chibi girl, like last time to help my mom do Qingsheng TG lie , my take is that sexy lingerie inside , as well as batons and handcuffs , etc. , that are made of plastic handcuffs , like to go to the motel a couple can be considered to increase fun. Also, I started from the age of 18 to wear a small thong , interruption , do not think that only thin can wear thongs , in fact, it took part in a lot of size, even Tunxing does not look good , wear modified with good results. Note, however, that the purchase thong , be sure to choose a larger size , because you can not wear too tight , otherwise the meat squeezed out , but just the opposite effect . Through the sexiest clothes - latex clothes I had worn a dress called latex clothing, it is the Europeans play fashion , fun to play , play the highest realm of the flesh ! Is there really such a sexy dress in Europe party, great stage effects . Each latex clothes are very fit, it is molded out of the press machine , no seam marks and car line , wear very fit , like a doctor into the operating room with the kind of glove material . Put it very close tight, because the line stretched out completely tight , it can be very sensual . Because the latex in both personal and airtight case, do not even wear underwear , so it is best to wear in the absence of sweating , latex clothing has a variety of styles, what color it has , which especially translucent sexiest color , slightly exposed Jitu two points , it can be called truly agonistic sexy goddess sheets . Such latex corset costume too bold , very few people dare to wear in Taiwan, but also in foreign countries a price between NT $ 10,000 to 30,000 , this latex clothing parties, have introduced many foreign books on my blog wear purple vest that a tummy , is called latex clothing, which is the authentic SM Queen's appearance .
Tuesday, July 14, 2015
Methods of wear sexy latex clothes
In order to maintain feelings will not live long after boring , women can buy yourself some sexy latex clothes highlight stature . Do not call the other half to buy you , because he could buy some nice in the ad but does not look good on you wear something back.You have to go to the store to try on your own , you can choose to highlight those strengths , weaknesses cover latex underwear.
Wearing sexy lingerie sexy law
Latex panties with rope:
Ultra -style underwear, on both sides of the waist are tied with rope lines available , this underwear looks bold , burning , a woman wearing suit all body types . And as long as one side of the rope untied , enough to stimulate it. Mainly translucent material , surrounded by embroidered lace trim , a romantic " inner beauty" typical.
On the back of reduced latex underwear:
Shrunk a little behind the line.When the man reached across the magnetic smooth hips, will get an unexpected pleasure.
Completely encrusted lace latex panties:
All put together made using gorgeous lace , long thought pretty worn look , enough bangs . This underwear nothing happens in between the two stocks to cover , if they go out wearing latex mini skirt can be scary , it was undoubtedly stunned , burning design.
Latex garter elastic band :
Imagine a woman will put on a chair leg , the kind of sultry grace, captured the hearts of all beings be straight.
We do not want someone because of sex and depravity , unable to extricate themselves addicted to the abyss of lust , sex should be sacred, can purify people's souls take to improve . The more irrational sexual game , the more pure and pious attitude needed to experience.
Modern trends increasingly open society , people need to have the right attitude towards sex.
Wearing sexy lingerie sexy law
Latex panties with rope:
Ultra -style underwear, on both sides of the waist are tied with rope lines available , this underwear looks bold , burning , a woman wearing suit all body types . And as long as one side of the rope untied , enough to stimulate it. Mainly translucent material , surrounded by embroidered lace trim , a romantic " inner beauty" typical.
On the back of reduced latex underwear:
Shrunk a little behind the line.When the man reached across the magnetic smooth hips, will get an unexpected pleasure.
Completely encrusted lace latex panties:
All put together made using gorgeous lace , long thought pretty worn look , enough bangs . This underwear nothing happens in between the two stocks to cover , if they go out wearing latex mini skirt can be scary , it was undoubtedly stunned , burning design.
Latex garter elastic band :
Imagine a woman will put on a chair leg , the kind of sultry grace, captured the hearts of all beings be straight.
We do not want someone because of sex and depravity , unable to extricate themselves addicted to the abyss of lust , sex should be sacred, can purify people's souls take to improve . The more irrational sexual game , the more pure and pious attitude needed to experience.
Modern trends increasingly open society , people need to have the right attitude towards sex.
Tuesday, January 20, 2015
Heidi Klum Rocks Lingerie For Her New Intimates Line
Takes Over For Elle MacPherson—See the Pics!
Heidi Klum has another sexy campaign on her hands.
This time, though, Klum is down to her skivvies for her own Heidi Klum Intimates collection, a joint venture with the New Zealand-based brand Bendon: The supermodel wears some seriously sexy lingerie in newly-released ads for the line. Back in October, it was announced that Klum would helm the intimates collection once branded under "The Body" herself, Elle Macpherson.
MacPherson parted ways with Bendon at the end of 2014, after building her collection to be worth an estimated $150 million during the partnership (Elle's line will reportedly be continued with a different company.)
Klum's ads, meanwhile, show that she is more than a worthwhile successor for "The Body," having an amazing set of gams and, well, everything else of her own.
The sultry photos show the 41-year-old posing in sheer lace undies and strappy heels. Klum sports little more than a bra and panties (one get-up features a garter belt and tights).
And if you were wondering, there seems to be no animosity between Elle and Heidi over the intimates line switcheroo.
"I have many companies that come to me, but I wanted to be with someone who was as big as them, as established as them, as successful as them. You know, 25 years, that's quite an empire and that's quite an amazing business that Elle has created with Bendon," Heidi told WWD in October.
The mother-of-four, in the meantime, is back in the modeling game and hotter than ever. We're still fawning over these behind-the-scenes pics of Heidi and Halle Berry's ex Gabriel Aubry fronting a new campaign for Macy's INC together.
Heidi Klum has another sexy campaign on her hands.
This time, though, Klum is down to her skivvies for her own Heidi Klum Intimates collection, a joint venture with the New Zealand-based brand Bendon: The supermodel wears some seriously sexy lingerie in newly-released ads for the line. Back in October, it was announced that Klum would helm the intimates collection once branded under "The Body" herself, Elle Macpherson.
MacPherson parted ways with Bendon at the end of 2014, after building her collection to be worth an estimated $150 million during the partnership (Elle's line will reportedly be continued with a different company.)
Klum's ads, meanwhile, show that she is more than a worthwhile successor for "The Body," having an amazing set of gams and, well, everything else of her own.
The sultry photos show the 41-year-old posing in sheer lace undies and strappy heels. Klum sports little more than a bra and panties (one get-up features a garter belt and tights).
And if you were wondering, there seems to be no animosity between Elle and Heidi over the intimates line switcheroo.
"I have many companies that come to me, but I wanted to be with someone who was as big as them, as established as them, as successful as them. You know, 25 years, that's quite an empire and that's quite an amazing business that Elle has created with Bendon," Heidi told WWD in October.
The mother-of-four, in the meantime, is back in the modeling game and hotter than ever. We're still fawning over these behind-the-scenes pics of Heidi and Halle Berry's ex Gabriel Aubry fronting a new campaign for Macy's INC together.
Monday, May 26, 2014
UKFT Awards names 2014 winners
Lingerie and swimwear brands Curvy Kate and Okun Beachwear were named winners of prestigious gongs at the UKFT Awards last night.
Large cup label Curvy Kate picked up the Brand Award in the Lingerie and Beachwear category, beating Olivia von Halle and Beautiful Bottoms, while African-inspired Okun Beachwear took home the House of Fraser Rise Award.
Other finalists in the Rise Award category were Hentsch Man and Native Youth.
Hosted by ITV presenter and Strictly Come Dancing star Susanna Reid, the UKFT Awards were held at East London’s Tabacco Dock, where industry professionals and celebrities, including model Jack Guinness and American singer and television presenter Brix Smith, turned out in their droves.
During the ceremony, Dame Margaret Barbour was honoured with the NatWest UKFT Outstanding Achievement Award for her long-standing contribution to the fashion industry, while bold London label House of Holland won the prestigious UKFT Designer Award.
Other notable winners on the evening included London and online retailer MATCHESFASHION.COM, which picked up the UKFT Retailer Award in recognition, and Luxury Fabrics, which walked away with the Smart Currency UKFT Exporter Award in recognition for its recent international growth.
UKFT CEO said: “We were inundated with entries for this year’s NatWest UK Fashion & Textile Awards and we’re delighted to be able to celebrate with so many worthy winners. From young businesses just starting out on their journey, to iconic British fashion brands that have shaped the face of the industry, they’re all a testament to the fact that the UK is leading the way in fashion, textiles and design across the globe.”
Commenting on its win, Curvy Kate said in a statement: "We are absolutely thrilled to be winners of this prestigious award. It's great to see the hard work, dedication and passion of the Curvy Kate team is recognised by the Fashion and Textile industry, as we look forward to celebrating our 5th Birthday this year."
Large cup label Curvy Kate picked up the Brand Award in the Lingerie and Beachwear category, beating Olivia von Halle and Beautiful Bottoms, while African-inspired Okun Beachwear took home the House of Fraser Rise Award.
Other finalists in the Rise Award category were Hentsch Man and Native Youth.
Hosted by ITV presenter and Strictly Come Dancing star Susanna Reid, the UKFT Awards were held at East London’s Tabacco Dock, where industry professionals and celebrities, including model Jack Guinness and American singer and television presenter Brix Smith, turned out in their droves.
During the ceremony, Dame Margaret Barbour was honoured with the NatWest UKFT Outstanding Achievement Award for her long-standing contribution to the fashion industry, while bold London label House of Holland won the prestigious UKFT Designer Award.
Other notable winners on the evening included London and online retailer MATCHESFASHION.COM, which picked up the UKFT Retailer Award in recognition, and Luxury Fabrics, which walked away with the Smart Currency UKFT Exporter Award in recognition for its recent international growth.
UKFT CEO said: “We were inundated with entries for this year’s NatWest UK Fashion & Textile Awards and we’re delighted to be able to celebrate with so many worthy winners. From young businesses just starting out on their journey, to iconic British fashion brands that have shaped the face of the industry, they’re all a testament to the fact that the UK is leading the way in fashion, textiles and design across the globe.”
Commenting on its win, Curvy Kate said in a statement: "We are absolutely thrilled to be winners of this prestigious award. It's great to see the hard work, dedication and passion of the Curvy Kate team is recognised by the Fashion and Textile industry, as we look forward to celebrating our 5th Birthday this year."
Friday, May 23, 2014
Naked Princess Flagship Boutique Opening
Splays of fragrant orchids, glittering chandeliers and a luxurious collection of intimates and loungewear greeted guests last week at Naked Princess’ flagship boutique opening. The new brick-and-mortar Naked Princess boutique, located at 653 N. La Cienega in Los Angeles, California, is a shopping destination that CEO and Creative Director Jordana Woodland has carefully curated with pieces for the modern day boudoir: Naked Princess signature lingerie, loungewear and beauty collections as well as uncommon pieces for the home.
The flagship boutique’s exterior facade (as well as the interiors) of this Iconic building were designed in tandem by Jordana and LM Pagano, project designer for LM Pagano Design. The building has been sleekly recreated for Naked Princess with a tall expanse of glass, blush stucco and honed Calacutta Vagli marble.
“You’re not just going to come in here and buy a bra or sexy panty. You’re going to come in here, have a full experience and be a part of this world – this Naked Princess world.” said Jordana Woodland, CEO and Creative Director.
In constructing this retail experience, every detail was exquisitely thought out and is consistent with the brand’s message of refined luxury. Visiting customers and attendees at last week’s opening were greeted by an entrance foyer decorated in white gold leaf; and once inside the large expanse, guests noticed the boutique’s spectacular custom cabinetry and fixtures done in the Naked Princess signature finish. Mixed gray wood tones in the wide planked hardwood flooring and rough hewn beams also add a beachy casualness to the super elegant, feminine aesthetic. The entire space is dotted with unique treatments and finishes. The silver leaf bathroom is detailed with wainscoting and a marble vanity. The enclosed patio is a continued and natural extension of the store.
The private showroom on the second floor includes fitting rooms and features a kitchen and an upstairs powder room. Perfect for intimate celebrations, bridal showers and special parties. The warm luxe interior highlights the intimate shopping and gifting message. The space has been designed for small gatherings and celebrations.
The flagship boutique’s exterior facade (as well as the interiors) of this Iconic building were designed in tandem by Jordana and LM Pagano, project designer for LM Pagano Design. The building has been sleekly recreated for Naked Princess with a tall expanse of glass, blush stucco and honed Calacutta Vagli marble.“You’re not just going to come in here and buy a bra or sexy panty. You’re going to come in here, have a full experience and be a part of this world – this Naked Princess world.” said Jordana Woodland, CEO and Creative Director.
In constructing this retail experience, every detail was exquisitely thought out and is consistent with the brand’s message of refined luxury. Visiting customers and attendees at last week’s opening were greeted by an entrance foyer decorated in white gold leaf; and once inside the large expanse, guests noticed the boutique’s spectacular custom cabinetry and fixtures done in the Naked Princess signature finish. Mixed gray wood tones in the wide planked hardwood flooring and rough hewn beams also add a beachy casualness to the super elegant, feminine aesthetic. The entire space is dotted with unique treatments and finishes. The silver leaf bathroom is detailed with wainscoting and a marble vanity. The enclosed patio is a continued and natural extension of the store.The private showroom on the second floor includes fitting rooms and features a kitchen and an upstairs powder room. Perfect for intimate celebrations, bridal showers and special parties. The warm luxe interior highlights the intimate shopping and gifting message. The space has been designed for small gatherings and celebrations.
Thursday, May 22, 2014
Victoria’s Secret Sports Bras Sell Slower Than Expected
An effort by Victoria’s Secret to make the sports bra sexy is taking longer than management expected.
The lingerie chain, part of L Brands Inc. (LB), last year rolled out a new line of sports bras, including push-up varieties that let women show off their cleavage at the gym. The move was part of an increasing focus on activewear clothes, such as figure-enhancing workout pants and training shorts.
So far, though, sales haven’t met the company’s initial ambitions. Victoria’s Secret ordered too many sports bras in the summer and fall of 2013 than it could sell, leaving it with excess inventory, Chief Financial Officer Stuart Burgdoerfer said this week at an event in New York. Even so, the retailer expects to sell the bras without marking them down, he said.
“We bought enough to hit a home run, but we hit about a double or a triple,” Burgdoerfer said at the Barclays Retail and Consumer Discretionary Conference. “We have grown that business very nicely, but we bought a lot of sports bras.”
L Brands is seeking new sources of growth at Victoria’s Secret, its biggest division, by expanding beyond traditional lingerie and sleepwear. The results so far have been mixed. At this week’s conference, L Brands said Victoria’s Secret will stop offering items such as sweaters, jeans and dresses over the next year because they didn’t sell well enough. That clothing had been sold online and in catalogs, rather than at its Victoria’s Secret and Pink retail stores.
Drab Market
Unlike the sweaters and jeans, the sports bras are available both online and in stores, alongside Victoria’s Secret’s trademark lingerie. When the company was touting the new products last year, Victoria’s Secret Chief Executive Officer Sharen Jester Turney said she was trying to enliven the drab sports-bra market.
“We wanted to solve the uniboob problem, where your sports bra makes you look straight across -- no one likes that,” Turney said in November. “This bra is just as much about performance and function as the look.”
Gymgoers realize they’re on display when they work out, and they want to look good, she said at the time.
“It’s a fashion club now,” Turney said. “The days of wearing our old workout shorts and ratty T-shirts are over.”
In general, sportswear has been a successful extension for Victoria’s Secret. When reporting its latest quarterly results in February, Turney pointed to lingerie, sports and beauty as three strong performers.
‘Cohesive’ Experience
The effort to sell sweaters and jeans, meanwhile, faced sluggish demand and narrower margins than what Victoria’s Secret gets from its main products. Sales in the so-called direct channel, where the clothing was offered, fell 1 percent in the most recently reported period.
Women’s Wear Daily had reported in April that the company would be scaling back the clothing lines.
“We know we’re most successful when we remain focused on our core,” Turney said last month in a statement.
L Brands needs Victoria’s Secret to deliver after forecasting earnings in the current quarter that trailed analysts’ estimates. Its stock has fallen 12 percent this year. L Brands rose 0.7 percent to $54.60 at the close in New York.
Even as it discontinues some clothes, Victoria’s Secret will keep selling loungewear and beach apparel, the company said. The key is to offer products that fit with its brand, Turney said.
“This alignment of apparel categories with the core attributes of Victoria’s Secret and Pink will provide a cohesive brand experience for our customer,” she said.
The lingerie chain, part of L Brands Inc. (LB), last year rolled out a new line of sports bras, including push-up varieties that let women show off their cleavage at the gym. The move was part of an increasing focus on activewear clothes, such as figure-enhancing workout pants and training shorts.
So far, though, sales haven’t met the company’s initial ambitions. Victoria’s Secret ordered too many sports bras in the summer and fall of 2013 than it could sell, leaving it with excess inventory, Chief Financial Officer Stuart Burgdoerfer said this week at an event in New York. Even so, the retailer expects to sell the bras without marking them down, he said.
“We bought enough to hit a home run, but we hit about a double or a triple,” Burgdoerfer said at the Barclays Retail and Consumer Discretionary Conference. “We have grown that business very nicely, but we bought a lot of sports bras.”
L Brands is seeking new sources of growth at Victoria’s Secret, its biggest division, by expanding beyond traditional lingerie and sleepwear. The results so far have been mixed. At this week’s conference, L Brands said Victoria’s Secret will stop offering items such as sweaters, jeans and dresses over the next year because they didn’t sell well enough. That clothing had been sold online and in catalogs, rather than at its Victoria’s Secret and Pink retail stores.
Drab Market
Unlike the sweaters and jeans, the sports bras are available both online and in stores, alongside Victoria’s Secret’s trademark lingerie. When the company was touting the new products last year, Victoria’s Secret Chief Executive Officer Sharen Jester Turney said she was trying to enliven the drab sports-bra market.
“We wanted to solve the uniboob problem, where your sports bra makes you look straight across -- no one likes that,” Turney said in November. “This bra is just as much about performance and function as the look.”
Gymgoers realize they’re on display when they work out, and they want to look good, she said at the time.
“It’s a fashion club now,” Turney said. “The days of wearing our old workout shorts and ratty T-shirts are over.”
In general, sportswear has been a successful extension for Victoria’s Secret. When reporting its latest quarterly results in February, Turney pointed to lingerie, sports and beauty as three strong performers.
‘Cohesive’ Experience
The effort to sell sweaters and jeans, meanwhile, faced sluggish demand and narrower margins than what Victoria’s Secret gets from its main products. Sales in the so-called direct channel, where the clothing was offered, fell 1 percent in the most recently reported period.
Women’s Wear Daily had reported in April that the company would be scaling back the clothing lines.
“We know we’re most successful when we remain focused on our core,” Turney said last month in a statement.
L Brands needs Victoria’s Secret to deliver after forecasting earnings in the current quarter that trailed analysts’ estimates. Its stock has fallen 12 percent this year. L Brands rose 0.7 percent to $54.60 at the close in New York.
Even as it discontinues some clothes, Victoria’s Secret will keep selling loungewear and beach apparel, the company said. The key is to offer products that fit with its brand, Turney said.
“This alignment of apparel categories with the core attributes of Victoria’s Secret and Pink will provide a cohesive brand experience for our customer,” she said.
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