The Prima Baby Awards named Lorna Drew as the winner of their Gold Award for best maternity lingerie for 2014. Highly regarded within the industry, The Prima Baby Awards – judged by a team of both parenting experts and real-life mums and dads – are designed to identify and reward the very best products on the market for parents and parents-to-be today.
Lorna Drew submitted her hugely popular Alexa design, in both the ice blue and bold animal print colourways, which was tested from a practical and personal perspective.
The luxurious silky soft satin Alexa bra/brief set is perfect for pre and post pregnancy. The bra provides a flattering shape and lift whist the Brazilian cut briefs add a fashion edge. Smooth elastic strapping frames the bust whilst gold adjusters add a finishing touch. All Lorna Drew bras are 100% cotton, for added comfort.
Every Lorna Drew bra/brief set has a lower neckline, slimmer straps and briefs that fit discreetly under the bump, for a flattering and highly fashion focussed look. Each bra features a unique clasp which allows it to be adjusted over three cup sizes for a truly comfortable fit.
Commenting on the award, Lorna Drew said, “I’m delighted that Lorna Drew Nursing Lingerie has been highlighted by Practical Parenting and Prima Baby & Pregnancy Magazines as the best Sexy Lingerie on the market. Producing the very best maternity and nursing Lingerie for mothers is what drives our brand, and this is an achievement we are very proud off. Yet we don’t plan on resting, with new and exciting lingerie developments due to launch for AW2015 we are looking to develop and build our brand portfolio.”
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